Position Overview:

We are seeking a skilled SEO Specialist to join our dynamic digital marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies to increase the visibility and ranking of our website on major search engines.

Key Responsibilities:

• Conduct thorough SEO audits for our website to identify areas of improvement and develop a strategic plan to address them.
• Perform keyword research and analysis to identify high-value keywords and optimize website content accordingly.
• Develop and implement link-building strategies to enhance our website’s authority and search engine ranking.
• Collaborate with the content team to ensure SEO best practices are integrated into content creation and distribution.
• Monitor and analyze website performance using tools such as Google Analytics, SEMrush, or Ahrefs, and make recommendations for improvement.
• Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices to adapt strategies accordingly.
• Collaborate with web developers and marketing team to ensure SEO strategies are integrated into web development and marketing initiatives.
• Provide regular reports on SEO performance, including rankings, traffic, engagement, and other relevant metrics.
• Manage local SEO efforts including optimizing for Google My Business and other local search opportunities.
• Work with PPC and social media teams to optimize cross-channel strategies for maximum visibility and performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• Proven experience as an SEO Specialist or similar role with a strong portfolio of successful SEO projects.
• Proficient in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz) and keyword research tools.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO reporting and data analysis.
• Excellent communication and collaboration skills.
• Ability to work independently and in a team environment.
• Creative thinking and problem-solving skills.

Position Overview:

We are seeking a dedicated PPC Specialist to join our team. The PPC Specialist will be responsible for planning, implementing, optimizing, and managing paid search campaigns to achieve company goals. This role involves thorough analysis and insights to increase ROI, drive traffic, and customers. The ideal candidate should have a passion for digital marketing and a deep understanding of PPC strategies across various platforms such as Google Ads, and social media advertising.

Key Responsibilities:

• Develop and manage PPC campaigns, including bid management, ad copywriting, and keyword research to maximize ROI.
• Monitor and analyze performance metrics of all PPC campaigns and adjust strategies accordingly.
• Conduct A/B testing on various campaign components to optimize performance.
• Stay up to date with PPC and SEM trends and platform updates, including Google Ads and Bing Ads.
• Collaborate with the SEO and content teams to ensure alignment between paid and organic search strategies.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Produce detailed performance reports, including analysis and insights on campaign performance, conversions, and other key metrics.
• Optimize landing pages for paid campaigns in collaboration with the web development team.
• Manage ad placements, targeting, and creative for display and retargeting campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Proven experience as a PPC Specialist or in a similar role managing PPC campaigns across Google, Bing, and social media platforms.
• Strong analytical skills and experience with reporting and data analysis tools such as Google Analytics.
• Familiarity with A/B testing and other testing methodologies.
• Knowledge of SEO and digital marketing concepts.
• Excellent communication and teamwork skills.
• Ability to manage multiple campaigns simultaneously and under tight deadlines.
• Proficiency in MS Excel, Google Ads, Bing Ads, and PPC management tools.
• Creative thinking with attention to detail.

Position Overview:

We are looking for a creative and strategic Social Media Marketing Specialist to join our team. The SMM Specialist will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. This role requires a high level of creativity, attention to detail, and project management skills.

Key Responsibilities:

• Develop, implement, and manage our social media strategy to align with business goals.
• Create and administer content on all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and other relevant channels.
• Engage with the audience by responding to comments, messages, and customer queries in a timely manner.
• Monitor, analyze, and report on the performance of social media campaigns and organic content using analytics tools.
• Collaborate with the marketing, sales, and product development teams to create a cohesive social media presence.
• Stay up-to-date with the latest social media best practices, trends, and technologies.
• Use social media marketing tools to manage and optimize posts, as well as to schedule future content.
• Participate in brainstorming sessions to generate new ideas and strategies for social media content.
• Ensure brand consistency through collaboration with other departments to promote company events, announcements, and product launches.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Familiarity with web design and publishing.